Experience

Conversational commerce and AI messaging.

Hands-on work building an AI-agent platform for e-commerce brands across SMS, RCS, email, social, and lifecycle automation.

The product direction moves commerce teams from static lifecycle flows and bulk sends toward adaptive shopper conversations that understand commerce context, respect opt-in requirements, match the brand voice, and optimize for measurable outcomes.

The channel layer includes RCS, but the larger shift is conversational AI for commerce: segmentation, agent workflows, tool access, campaign intent, and learning loops across the customer journey.

Modern warehouse conveyor system and storage racks

Agentic message workflows

Decide when and how to personalize messages using shopper behavior, commerce context, campaign goals, and brand voice guidance.

Channel product strategy

Treat messaging as a product surface across SMS, RCS, email, social, and future channels, with opt-in handling, sender onboarding, compliance constraints, and channel-specific experience design.

Segmentation and agent interoperability

Use AI-driven segmentation, MCP, and A2A functionality to support targeting, message generation, tool access, and agent-to-agent workflows.

Commercial learning loops

Measure conversational experiences against incumbent marketing automation patterns and use the results to improve targeting, timing, and message quality.

Operating background

Operating experience across markets where software has to earn trust.

rckt draws on leadership positions across commerce, finance, education, public-sector delivery, and early-stage products. The through-line is product judgment under constraint: regulated flows, high-volume customer systems, data-heavy interfaces, agentic messaging, platform migrations, and teams that need sharper direction without a permanent executive hire.

Conversational commerce and customer experience

Leadership positions on AI messaging systems for commerce teams, spanning shopper context, segmentation, brand voice, channel strategy, and revenue-facing conversations across SMS, RCS, email, and social.

Consumer finance and crypto

Operating work in regulated consumer products where reliability, incident response, trust, and simple customer journeys matter as much as the financial infrastructure underneath.

Lending, fintech, and point-of-sale finance

Leadership positions across lending and retail finance systems that connect underwriting, merchant workflows, payment behavior, compliance constraints, and product delivery.

Education platforms and loyalty commerce

Experience with platforms that serve institutions, brands, members, and learners through content systems, account data, integrations, analytics, and repeat customer behavior.

Data-intensive, public-sector, enterprise, and event technology

Experience shaping products where complex data, operational workflows, live events, and multi-stakeholder delivery need clear architecture and disciplined execution.

Apply the experience

Use rckt when the technical path needs executive-level clarity.

The useful work is usually a decision, a sequence, a team shape, or a first build that needs to become concrete.

Talk through a decision